Hohlwein, Ludwig

GRAPHICAL ARTIST, ARCHITECT (GERMANY)
BORN 27 Jul 1874, Wiesbaden, Hessen - DIED 15 Sep 1949, Berchtesgaden, Bayern
GRAVE LOCATION Berchtesgaden, Bayern: Alter Friedhof, Baumgarten Allee (northern wall)

Ludwig Hohlwein studied architecture in Munich. From 1900 he worked as an interior designer and illustrator in Munich. He was best known for the promotional posters he created from 1906 onwards, including posters for the Tierpark Hellabrun, BMW, Hackerbräu and Paulanerbräu. In 1935 he designed the logo for Franziskaner beer that was unchanged for decades. Only in the 1980s the monk was changed to make him look more friendly.

He also created posters for the nazis. In 1931 he refused the offer to emigrate to the USA and in 1933 he joined the NSDAP. After the Second World War he was forbidden to work until February, 1946. After that he worked as a graphical artist in a small studio in Berchtesgaden until his death in 1949.

Related persons
• was teacher of Schauroth, Lina von

Images

The grave of Ludwig Hohlwein at the Alter Friedhof, Berchtesgaden.
Picture by Androom (28 Aug 2009)

 

The grave of Ludwig Hohlwein at the Alter Friedhof, Berchtesgaden.
Picture by Androom (28 Aug 2009)

 

Sources
LeMO Biografie - Ludwig Hohlwein
Ludwig Hohlwein - Wikipedia (DE)


Höhn, Carola

Published: 01 Jun 2020
Last update: 26 Jun 2025